Meet Shelly Barratt | Fractional Chief Marketing Officer
Your Partner in Marketing For Growth
The question is no longer what should we try next. The question becomes what are we building towards. Once that question is taken seriously, the work starts to feel very different on the inside and looks very different from the outside.
I’ve spent 20 years leading marketing inside start ups and PLC's in sectors such entertainment, manufacturing to tourism, this gives me great breadth to spot patterns. The last decade working as a Fractional I'm brought in when growth plateaus and the old marketing isn't cutting it. If you've outgrown guesswork and need structure, direction and commercial focus, I'm the person you need to speak to.
I don’t add more activity. I fix what’s misaligned.
How We Work Together
The Founder’s Fix™
Most founder-led businesses do not have a marketing activity problem. They have a dependency problem.
Marketing and growth still runs through the founder. Every major decision, every budget, every agency conversation, every “why aren’t we seeing more leads?” moment.
The Founder’s Fix™ is a system made to remove marketing pressure from you and give you commercial clarity first. It will expose what truly drives revenue and where money is leaking. It sharpens strategic focus so you stop chasing noise and start backing the right segment with conviction. It builds a joined-up acquisition system where marketing and sales finally work as one engine. And it installs executive marketing leadership so performance is governed properly and growth no longer depends on you personally pushing it forward. It works because it starts at commercial reality, not tactics. It replaces guesswork with structure, replaces activity with accountability, and replaces founder dependency with a system that compounds. The result is simple: revenue that doesn’t wobble when you step back.
We provide part-time, high-level marketing leadership to drive revenue and strategy without the cost of a full-time executive.
GROW
When you’re ready to scale. The Process I will take you through.
1. GROW
Simple. Obvious. Ownable.
G – Ground Truth
Commercial audit. Where revenue really comes from.
R – Refocus
Strategic clarity. ICP, positioning, budget.
O – Orchestrate
Build the system. Joined-up acquisition.
W – Watch & Win
Measure, optimise, govern.
How We Can Work Together
When you’re ready to scale.
- Strategic leadership + oversight across all channels
- Go To Market Strategy, aligned with your business goals
- Work directly with your team to drive execution and alignment
- Optimise performance with weekly calls and measurable tracking
- 90‑day minimum commitment tailored to your unique business goals.
- Performance marketing